It is estimated that every year, Americans spend hundreds of millions of dollars on horoscopes and astrological forecasts. This proves that no matter which constellation the sun is in, or which planet is rising in whatever house, there is, in fact, "a sucker born every minute."
How Horoscopes Work
Many, if not most, people who read their horoscopes will tell you that they only do so for entertainment purposes and don't actually give any credence to the forecasts. But many of those same people will also tell you that they "know lots of people who really fit their descriptions." You may be familiar with those descriptions yourself--people born under the sign of Taurus are bull-headed, Capricorns are stubborn goats, etc. etc. etc. And lots of people believe they fit their own signs especially well.
How do astrologers achieve such uncanny accuracy? By making the descriptions generic, often contradictory (you enjoy people but also need to be alone sometimes, right?) and by filling them with things people want to believe about themselves. Tell someone that people of their sign are independent thinkers yet they value the insight of others while remaining true to their ideals but very adaptable, and most everyone will go "Yeah! That's me! I'm terrific like that!
|"My greatness is written in the stars, just like I always said!"|